Miss Singapore Beauty Pageant 2013 flashmob

If you happen to be around Orchard Road last Saturday 6/7/2013 around 2pm to 5pm, you would have noticed a bunch of girls in white top & jeans dancing outside Wisma, Ngee Ann City and Mandarin Gallery respectively. Well, these girls are the finalists for the Miss Singapore Beauty Pageant 2013 organised by Exclusive Resources Marketing Ptd Ltd (ERM).

This year, ERM has decided to use a different approach to help publicise the pageant. Other than using flashmob to create awareness, it also helps boost the girls' confidence as well as closes the barrier between the public & the contestants.

For a start, I find this approach very fresh & definitely my first time doing a flashmob to kpop songs in heels. There will be a preview show on 31st July 2013 at Pangaea, cant wait to see what other exciting activities they have in hand.

 Photo credit to Ishardi Anti-Hero Photography.

Do check out our feature on STOMP as well as our Official Teaser Video